Welcome to our upcoming campaign: 28 DAYS LITTER
This May, we are blending Zombie Awareness Month (yes, it's really a thing!), with litter awareness and horror film genre.
A campaign following on from The Great British Spring Clean and celebrating the upcoming release of '28 Years Later' this June (sequel to the film series 28 days later and 28 weeks later, by director Danny Boyle).
Litter is an ongoing challange and Keep Britain Tidy's recent report 'A rubbish reality' indicates the situation is getting worse, with over 90% of places survayed across
Another reality... Litter is dropped by people!
A focus on litter decomposition.
We often find litter dating back decade's, scarily in tact with little to no signs of deterioration... remember our 80's crisp packet find or our 90's mcdonalds styrofoam mcchicken sandwich box?
With zombies and litter decomposition both being about rot and decay, the metaphor is scarily perfect. We have therefore adopted the tagline: 'Time doesn't rot everything'
What to expect...
28 days of litter awareness posts, combining themes of the undead, horror film referencing and litter decomposition
Extending reach with horror genre to new audiences, through social media, with #'s, key words and post sharing
Collaberations with other groups and the local community.
A themed Zombie Walk on 28th May, inviting the public and local businesses to get involved (more details to follow)
There's a local twist... Richard Dunn Sports Centre, Bradford.
An iconic local abandoned building, where film crew were spotted last year, filming 28 years later. Making it a zombie hotspot and a perfect starting point for a zombie walk!
Want to get involved?
Follow our social media pages on facebook, instagram, ticktock, X and linkedin
Share our posts across social media to help raise awareness and extend reach - help us infect the internet!!
Join us for our Zombie Walk on 28th May (more details to follow)- join the fun and zombie lore
Perhaps your a local business and want to be involved further... get in touch!!
It's time to get creative and find new ways to spread the message...
It's time to bring in the zombies!
Keep checking for more details of how you can get involved.
Use the menu choices under "Zombies".